TradeLocker
Trading App
2025
Challenge:
Build a high-engagement brand and full-featured trading app that combines powerful market tools with a fast, intuitive experience.
Services:
Role:
Designed and built the complete application end to end—from the front-end interface and visual system to the back-end logic and core functionality.
Challenge:
Turn complex metabolic science and product support into a clear, engaging digital experience that is easy to explore.
Services:
Role:
Designed the responsive editorial and support experience, creating scalable page systems for journal content, guides, FAQs, and product education.
Challenge:
Translate advanced aerospace engineering, testing, and flight systems into a clear, high-impact digital experience.
Services:
Role:
Designed the responsive website and visual storytelling system, organizing complex technical capabilities into an engaging and intuitive user journey.
Challenge:
Redesign the marketing landing page to drive global user engagement through immersive storytelling and animation.
Services:
Role:
Led the strategic narrative and structure, collaborating with motion teams to deliver a high-conversion experience.
Challenge:
Design a distinctive DeFi bridge widget that stands out through unique micro-interactions and a friction-free user experience.
Services:
Role:
Led UX/UI and branding, focusing on elevating the visual quality of cross-chain transactions to drive user trust and adoption.
Google Photos
Landing Page Refresh
2022
Challenge:
Refresh the marketing presence to educate users on new features and increase product adoption through engaging storytelling.
Services:
Role:
Led concept, UX, and content structure, using advanced motion and narrative techniques to simplify complex product updates.
Brand system
Packaging
& Campaigns
Selected work
Challenge:
Build a recognizable brand system that stays consistent across products, packaging, launches and restaurant communication.
Role:
Independent concept, design and final execution by Mark Caraian.
Result:
Packaging designed and produced, campaigns launched, and retail graphics produced and installed.
Challenge:
Create one coherent skincare experience across packaging, campaign content and a responsive online store.
Role:
Independent concept, design and final execution by Mark Caraian.
Result:
Complete brand identity created, live responsive website, and full beauty e-commerce experience delivered.
Brand systems
Brand Identity
& Art Direction
Selected work
Challenge:
Build a cohesive brand identity — from logo and typography to digital product and campaign art direction — that feels consistent everywhere it shows up.
Role:
Independent concept, design and final execution by Mark Caraian.
Result:
Complete identity system created independently: logo, typography, color, layouts and applications.
Mobile product design
Apps
Selected workChallenge:
Design clear, on-brand mobile experiences across very different product categories — finance, fitness, gaming, healthcare and smart home.
Role:
Independent concept, design and final execution by Mark Caraian.
Result:
Mobile and desktop experience completed.
Built environments
Environmental
Graphics & Retail
Installed work
Challenge:
Translate brand identity into physical spaces that remain clear, memorable and consistent at every scale.
Role:
Independent concept, design and final execution by Mark Caraian.
Result:
Retail graphics produced and installed.
Graphic design & art direction
Fashion &
Campaign Content
Selected work
Challenge:
Build a flexible campaign language that gives every collection a distinct mood while keeping the brand recognizable.
Role:
Independent concept, design and final execution by Mark Caraian.
Result:
Campaign visuals launched across product collections and digital channels.
New production workflows
AI-assisted
Creative Production
Selected work
Challenge:
Create campaign-ready visuals and video concepts quickly while keeping a deliberate, brand-specific art direction.
Role:
Concept, prompting, generation, compositing, retouching and final art direction by Mark Caraian.
Result:
AI-assisted campaign visuals created.
Illustration & character art
Print
& Illustration
Selected work
Challenge:
Turn personal photos and ideas into distinctive, characterful illustrations and print-ready artwork.
Role:
Independent concept, design and final execution by Mark Caraian.
Result:
Print-ready materials delivered.
Selected Outcomes
- Responsive websites designed and launched
- Shopify e-commerce experiences delivered
- Complete brand identity systems created
- Packaging and print materials produced
- Social and advertising campaigns launched
- Retail graphics installed in physical locations
- AI-assisted campaign imagery created and refined
About
Independent Graphic Designer & Web Designer with 4+ years of experience across brand identity, fashion, lifestyle, digital content and e-commerce. I create complete visual systems, campaigns and responsive digital experiences from concept to launch.
Contact
Social & digital campaigns
Social Media
Selected workChallenge:
Design scroll-stopping social content that stays on-brand across very different categories, from beauty to food.
Role:
Independent concept, design and final execution by Mark Caraian.
Result:
Social media assets delivered across multiple brand categories.
Services: